Marico enters the hair cleansing segment with Parachute Shampoo

Mumbai: Marico Limited, one of India’s leading FMCG companies, today announced the launch of Parachute Advansed Protein Shampoo, deepening the brand’s presence in the hair care segment and marking its entry into the hair cleansing category. Building on the brand’s strong equity in haircare, the new Protein Shampoo range brings the proven goodness of coconutmilk and natural ingredients into the hair cleansing format.

Commenting on the launch, Ashish Goupal, CEO India Core Business, Marico Limited, said, “This launch marks Marico’s most significant category extension in recent years, translating Parachute Advansed's strong coconut equity into a hair‑cleansing format. Extending Parachute Advansed into shampoos is a strategic step to address the growing consumer shift towards nature‑forward solutions.

The launch reflects Marico’s commitment to purposeful, coconut‑led innovation and strengthens its play in one of India’s largest and fastest‑growing personal care segments – the ₹10,000+ crore shampoo market, which is growing at 9–10% annually[1].Parachute Advansed’s entry into hair cleansing unlocks a sizeable growth opportunity while enhancing the brand’s relevance across the entire hair‑care regimen. 

Vikram Karwal, Chief Marketing Officer – India, Marico Limited, said, “When it comes to personal care products, consumers are looking for trusted brands that deliver on their needs well. Consumers are also increasingly choosing products backed by nature. When it comes to shampoo category, we saw this as an opportunity for Parachute Advansed. Armed with this understanding, we created a product that we believe will delight our consumers.

The new Parachute Advansed Protein Shampoo range leverages a differentiated proposition: preventing protein loss in hair. Marico’s focus on expanding its core portfolio into high‑value adjacencies positions it strategically to tap into a category that reaches millions of households annually and opens a significant growth opportunity in a segment where premiumisation is accelerating rapidly year‑on‑year.