Why Whisper?
24-12-2024
Contrary to its name, Whisper has never been hush-hush about the subject of menstruation. Since entering the Indian market in 1989, the brand has been at the forefront of normalising conversations around periods, challenging deeply ingrained taboos and empowering women through impactful campaigns and innovative products, Girish Kalyanaraman, Vice President and Category Head of Feminine Care at Procter & Gamble India, tells us. By being the first to showcase sanitary pads on television and openly addressing the subject of menstruation, Whisper has revolutionised how Indian society approaches menstrual hygiene.