WPP explores sale of PR arm Burson
14-04-2026
WPP is exploring a potential sale of its public relations arm, Burson, as the advertising giant embarks on a major restructuring to cut costs and simplify its operations. WPP has reportedly hired advisers at Goldman Sachs to explore strategic options for the division. The review is part of CEO Cindy Rose’s "Elevate28" plan, aiming to transform WPP from a traditional holding company into a "single operating company" with four core divisions: Media, Creative, Production, and Enterprise Solutions.