ASCI Report, ‘The Heat is On’, Finds ~98% of Summer Ad
10-08-2026
Mumbai, 10 August 2026: Every summer, brands compete for consumer attention with claims promising relief from the heat, protection from the sun, and quick beauty fixes. To assess whether these seasonal claims were backed by evidence, the Advertising Standards Council of India (ASCI) assessed 40 advertisements across categories, including personal care, cooling appliances, air purifiers, sunscreens, wearables and travel-related products between April and June 2026. The findings were published in ‘The Heat Is On: ASCI Review of Summer Advertising Claims’ report.
11 August, 2026 | 6:53 AM
