30-03-2026 11:22:33 PM
Hyderabad, 30 March 2026: Zydus Wellness today announced the expansion of its iconic brand Glucon-D into the fast-growing performance hydration category with the launch of Glucon-D Recharge. Led by Indian actor and fitness icon, Milind Soman as brand ambassador, the new launch underscores Glucon-D’s evolution in line with shifting consumer lifestyles centered around everyday movement and active living. The move also aligns with the rapid growth of India’s performance hydration category, fueled by rising fitness awareness and a growing focus on everyday wellness. With Glucon-D Recharge, the brand builds on its trusted legacy to deliver science-backed energy and hydration solutions for active and fitness seeking consumers.
Bringing this vision to life is Milind Soman, whose philosophy of consistent and mindful movement closely aligns with the ethos of Glucon-D Recharge. Known for championing fitness as a lifelong journey rather than a short-term goal, Soman represents the idea that staying active can be simple, sustainable, and accessible to everyone. Tarun Arora, CEO, Zydus Wellness, said, “India’s fitness paradigm is undergoing a decisive shift.
Movement is no longer an aspiration reserved for a few and is becoming a daily expression of how people choose to live healthier, more fulfilling lives. At Zydus Wellness, we see this as a strategic inflection point to reimagine the role of Glucon-D from a trusted source of instant energy to a future-forward, science-backed brand that enables sustained, everyday movement. Speaking about the association, Milind Soman said, “For me, fitness has never been about intensity or chasing perfection. It is about staying consistent and enjoying everyday movement, whether it is running, walking, or simply being active.