Actor Harshvardhan Rane announced as the face of Ti22 by Aham

Mumbai, August 2026: Senco Gold & Diamonds today announced actor Harshvardhan Rane as the face of Ti22 by Aham, its latest titanium, gold and diamond collection under its dedicated men’s jewellery brand, Aham. Reflecting the evolving expression of modern masculinity, Ti22 by Aham brings together the strength and lightness of titanium with the timeless appeal of gold and diamonds.

With Harshvardhan Rane at the heart of the campaign, the collection embodies a new generation of men who embrace individuality, authenticity and quiet confidence, staying true to the philosophy “Be Bold. Be Strong.”Ti22 by Aham was launched in Mumbai today at One8 Commune, Juhu. Harshvardhan Rane was present at the launch sporting the collection, wearing the striking titanium bracelet and pendant. Looking sharp and dapper, he carried the new range with effortless style, perfectly embodying the collection’s bold, contemporary aesthetic.

For Senco Gold & Diamonds, Aham represents a contemporary vision for men's jewellery, one where thoughtful design meets self-expression. Derived from the Sanskrit word for self or inner identity, Aham is built around the belief that jewellery should reflect personality rather than convention. With Ti22 by Aham, that philosophy evolves through one of the world's most enduring materials, creating pieces that are modern, versatile, and designed for everyday wear.

Titanium brings strength, lightness and resilience, while its scratch-resistant, corrosion-resistant and hypoallergenic properties make it a skin-friendly choice for everyday wear. Gold and diamonds add a timeless dimension to the collection, bringing together material innovation with enduring karigari.

Speaking about his association with Aham Titanium by Senco and the Ti22 Collection, Harshvardhan Rane said, "For me, strength has never been about being the loudest or trying to prove something to everyone around you. It is about knowing yourself, staying true to what you believe in and having the discipline to keep moving forward. That's why I connected with Ti22 by Aham.

The titanium has a strength and simplicity that feels incredibly contemporary, while the addition of gold and diamonds gives the jewellery a distinctive character. The jewellery reflects a sense of style that is confident without being excessive. I'm happy to be associated with a collection that celebrates individuality and captures what it means to Be Bold. Be Strong."