BirlaNu launches its first Experience Centre in Vijayawada

Andhra Pradesh, 7th May 2026: BirlaNu, part of the multi-billion-dollar CKA Birla Group, opened its first Experience Centre in Vijayawada, Andhra Pradesh today. The centre is located at Mahatma Gandhi Road, Governorpet, and covers BirlaNu's product range across walls, floors, pipes, putty, and construction chemicals. The format is built around product demonstration in simulated application contexts, giving customers, contractors, and architects direct engagement with materials before specifying or purchasing them.

The building materials sector in India has traditionally been shaped by distributor relationships and price-led decisions, leaving architects, contractors, and homeowners with limited opportunities to truly evaluate products before making high-stakes choices. In practice, this often results in decisions based on catalogues, second-hand recommendations, or price comparisons leading to mismatched specifications, performance issues on-site, and costly rework.

The Vijayawada Experience Centre is BirlaNu's response to this gap. By creating a space where customers can see, touch, and understand how materials perform in real-world applications, the conversation shifts from what a product costs to what it delivers. It enables more confident, informed decisions grounded in firsthand experience rather than assumption. Mr Akshat Seth, Managing Director and CEO, BirlaNu, said, "South India has been a strategically important market for us, and Vijayawada sits at the centre of a region undergoing significant infrastructure development. The Experience Centre reflects how we think about building market presence through the quality of engagement we enable with the people who specify, build, and buy.