Vajrateja Rice announces ‘The journey of a grain’ art campaign

Metro India News | Hyderabad : Vajrateja Rice Clusters Pvt. Ltd., Telangana’s largest rice milling and distribution enterprise, announced the final fortnight of its state-wide student art campaign, “The Journey of a Grain,” at a press meet held at Hotel AVASA, Hitech City on Tuesday. The campaign, conducted ahead of the launch of its forthcoming consumer rice brand, Beejam, encourages students from Classes 6 to 12 in government and private schools to explore the seven stages of paddy cultivation through art and conversations with farmers, grandparents and elders who have worked on the land.

The seven stages include sowing and nursery preparation, transplanting, weeding, irrigation, harvesting, threshing, and drying and storage. Hanuman Prasad, Executive Director & CEO, Vajrateja Rice Clusters Pvt Ltd mentioned that the campaign was initiated to make children aware about agriculture. Participation is free and the closing date of October 31, 2026. Chittipolu Yadagiri, Managing Director, Vajrateja Rice Clusters Pvt Ltd said, that with this brand, the firm is aiming to want to build a closer connection between the people who grow rice and the families who consume it. Students can register at registration.beejam.co.in