15-10-2026 12:00:00 AM
Metro India News | Hyderabad : Dr. Ch. Preeti Reddy, Vice-Chairman of Malla Reddy Vishwavidyapeeth said on Wednesday that that financial independence gives women greater freedom to make decisions. She was the Chief Guest at the inauguration of Privva Couture, a premium ethnic fashion brand founded by Damisetty Chandana at Road No. 36, opposite Neerus Emporio, Jubilee Hills. The brand specializes in bridal half sarees, bridal lehengas, designer blouses, designer sarees and elegant ethnic wear, combining traditional Indian aesthetics with contemporary designs.
Dr. Preeti Reddy appreciated Chandana’s entrepreneurial spirit, creativity and commitment to offering customised ethnic wear at affordable prices. Damisetty Chandana, founder of Privva Couture mentioned that with the support of skilled team of artisans, designers and stylists, every piece has been customized to suit individual preferences and personal styles.