Coca-Cola India celebrates 50 years of Maaza

New Delhi: Coca-Cola India celebrates 50 years of Maaza serving India with its taste of aam. Since its launch in 1976, Maaza® has deeply woven itself with India’s love for mangoes, building on strong legacy of great taste, childhood nostalgia & moments that feel distinctly Indian. For five decades, Maaza® has remained a familiar presence across generations, from summer afternoons and family gatherings to small everyday celebrations. Over time, the brand has evolved beyond being just a beverage to becoming synonymous with the indulgence of a homegrown mango  that continues to feel both comforting and memorable.

As Maaza® marks this milestone year, the celebration extends beyond the brand’s journey alone. The 50-year legacy is also a tribute to the larger ecosystem that has shaped Maaza® over the years, from the fruit of Indian farms it comes from, to the consumers who have made the brand part of their lives, and the many hands behind every sip.

Sunainika Singh, Senior Director, Marketing - Nutrition, Coca-Cola India and Southwest Asia said, "Maaza® has spent half a century earning a place in the lives, shelves and memories of Indians. It has been there in summer holidays and family gatherings, in post-lunch Sunday desserts and festive spreads, in moments too small to photograph but too good to forget. What makes Maaza® extraordinary is that it has remained, through every decade, completely itself: honest, indulgent, and the closest feeling to enjoying a mango experience. That trust is 50 years in the making, and it is the only foundation we need for the next 50." Maaza® has continued to evolve with changing times while staying rooted in the taste and experience that made it a household favourite.