Vijay Deverakonda co-launches ‘Unhype’ skincare, targets young India

Metro India News | Hyderabad 

Actor Vijay Deverakonda announced the launch of Unhype through his social media platforms on Friday, introducing the new skincare brand that he has co-founded and co-built for young India. Built around the philosophy “No BS. Only What Works,” Unhype is primarily targeting consumers in the 18–30 age group. It is designed around everyday skincare challenges faced by Indian consumers, including heat, humidity, sweat, sun exposure, pollution and hard water.

“For ten years, people have been asking me for skincare advice, tips and suggestions. I finally have an answer. I didn’t want to be the face of a brand. They asked me to co-build it — so I did,” said Vijay Deverakonda. Unhype is launching with two VD Signature Routines, each comprising three essential skincare products — a face wash, moisturizer and sunscreen. Unhype is adopting an online-first, direct-to-consumer approach, with its products being offered through its own website.