‘Toxic’ seals Rs 120 crs deal

Hyderabad:  Toxic: A Fairytale for Grown-Ups has stormed into the record books even before its theatrical release with Dil Raju’s Sri Venkateswara Creations (SVC) acquiring the Andhra Pradesh and Telangana distribution rights for a staggering Rs 120 crore, officially marking it as the biggest acquisition ever for a non-Telugu origin film. This landmark emphasizes the confidence the trade has in the film’s scale, appeal and box-office potential. 

Rocking Star Yash’s Toxic is viewed as a powerful symbol of how true star power, compelling vision, and cinematic ambition can dissolve linguistic boundaries. Dil Raju of Sri Venkateswara Creations stated that with a four-year wait, the buzz and expectations around this film are massive.  The film is written by Yash and Geetu Mohandas and directed by Geetu Mohandas. The film has cinematographer Rajeev Ravi behind the lens, music by Ravi Basrur, editing by Ujwal Kulkarni, and action sequences choreographed by Hollywood action director JJ Perry  alongside National Award-winning action directors Anbariv and Kecha Khamphakdee.