Siddu Jonnalagadda joins Freedom Oil new ad campaign

Metro India News | Hyderabad

Freedom Refined Sunflower Oil has launched a new TV campaign featuring actor Siddu Jonnalagadda, celebrating everyday kitchen moments in Telugu households across Telangana and Andhra Pradesh. Built around the tagline ‘Freedom tho intinta, No.1 Vanta’, the ad showcases the actor actively participating in cooking with family, highlighting joy, togetherness and vibrant home kitchens. The visuals, music and playful tone aim to capture the emotional bond people share over home-cooked meals and reinforce the brand’s connection with regional consumers.

Company officials said the campaign reinforces trust in the brand, which undergoes 101 quality checks and advanced refining processes to ensure purity and consistency. Fortified with Vitamins A and D, the oil promotes healthier cooking with the message ‘cook more with less oil’. The Freedom brand, under Gemini Edibles & Fats India Ltd, continues to be a leading sunflower oil choice in India across kitchens nationwide in India.