mPokket announces Naveen Polishetty as Brand Ambassador

Hyderabad, 27 July 2026: 

mPokket, one of India's leading digital lending platforms, has officially unveiled its latest brand campaign titled 'mPokket Ante Non-Stop Growth'. The campaign features Telugu actor and self-made star Naveen Polishetty as the brand ambassador. Developed by the creative agency Social Panga, the campaign comprises a 35-second master film and two 20-second cohort films, all centred around a single, sharp idea: life shouldn't be one long audition.

Unlike conventional celebrity endorsements, this campaign flips the script by drawing directly from Naveen's own journey. A Hyderabad-born engineering graduate, Naveen attended more than a thousand auditions and faced repeated rejections before his breakthrough. It was many small steps forward, each one earned, which is the same non-stop growth mPokket wants to back for young India.

The campaign uses his story of resilience and self-belief to send a powerful message to India's youth: while Naveen had to constantly prove himself to get a chance, mPokket users shouldn't have to. Through this campaign, mPokket positions itself as the credit partner that backs India's young dreamers without demanding endless validation, bridging the gap between talent and opportunity.

The films bring this idea alive through a high-energy, character-led treatment. In the first cohort film, a young professional realises that the real barrier holding him back is lack of credit access, not lack of ambition. In the second, a single mPokket interaction turns a young woman's dream of owning a beauty parlour from wishful thinking into real possibility.

Gaurav Jalan, Founder and CEO of mPokket, said, "Young India is full of people who are working hard, delivering results, and growing every day but still finding themselves blocked when they need credit the most. mPokket was built to change that. To date, 6.5 million Indians have taken their first-ever formal loan through our platform. Remarkably, nearly 79% of all these New-To-Credit (NTC) borrowers were under the age of 25 when they took their first loan. For millions of young Indians, mPokket is where their financial identity truly began."