Kriti Sanon steps down?

The beauty business is buzzing with unexpected news, and it has Kriti Sanon at the centre of it. The actor-entrepreneur, who has been closely associated with her skincare brand Hyphen since its launch in 2023, is no longer serving as its Chief Customer Officer (CCO). The update, confirmed by the brand itself, has left fans both confused and curious about what’s really going on behind the scenes.

The announcement came via the company’s official social media handle on Friday, stating that the decision was not taken lightly and comes as part of a larger transition. The statement read, “This is not a statement we make lightly. After careful study, we believe that this should be addressed honestly. The road ahead represents a tremendous transition. Certain painful but important decisions were taken. With that, we publicly announce that Kriti Sanon is no longer functioning as our Chief Customer Officer.”