Freedom Oil launches awareness on heart health

Metro India News | Hyderabad

Freedom Healthy Cooking Oils, one of India’s leading edible oil brands, has launched its new ‘Freedom Dil Ki Baat’ campaign featuring former Indian cricketer Rahul Dravid, aimed at creating awareness about cholesterol and encouraging consumers to make informed choices for their heart health. The campaign draws attention to bad cholesterol, which can silently build up in the arteries, and encourages families to think about the heart health of their parents.

P Chandra Shekhara Reddy, Senior Vice-President, Sales & Marketing, Gemini Edibles & Fats India Ltd mentioned that health is something every family should pay attention to, especially when concerns such as high cholesterol can often remain unnoticed. Chetan Pimpalkhute, Head Marketing, Gemini Edibles & Fats India Ltd said that through ‘Freedom Dil Ki Baat, it is aimed to bring the conversation around cholesterol and heart health closer to families in a simple and relatable manner.

The campaign will be amplified across TV, digital and social media platforms, with Rahul Dravid encouraging consumers to become more aware of cholesterol and make heart conscious choices in their everyday lives.