Asian Roasters enters premium coffee market

Takes Araku Valley legacy to global stage

Metro India News | Hyderabad

Asian Roasters Pvt. Ltd. has announced its entry into the premium coffee market with a vision to build a globally recognised coffee brand rooted in Asian heritage and inspired by international coffee cultures.

Led by S. Krishna Hasini, Chief Executive Officer and Dr. Roja Bharathi, Director, a noted Telugu film personality and social welfare advocate, the company aims to bring together coffee heritage, innovation and contemporary consumer preferences. Krishna Hasini mentioned that the company is aiming to explore exceptional coffees from across India and the world and build a premium coffee brand that connects with consumers globally

Hasini is the daughter of S. Krishna Chaitanya, Founder of Araku Aroma Coffee, Arakuccino, Araku Roots and Araku Cascara, who pioneered taking Araku Valley tribal coffee to the United States and established café presence across seven states.

The family’s association with Araku Valley spans four generations, providing a strong foundation for the new venture. The company plans to source, curate and roast premium coffees from distinguished coffee-growing regions across India and internationally.