Apple bullish on India, sees robust double-digit growth

Tech giant highlights massive market potential, rising middle class demand, expanding user base across devices in India

Business Desk MUMBAI

Apple Inc. CEO Tim Cook on Friday expressed strong optimism about India, highlighting sustained double-digit growth in the country and calling it a key market for the company’s long-term expansion strategy.

Speaking during the company’s earnings call for the second quarter of fiscal year 2026, Cook said he was “over the moon excited” about India, underlining its significance as the world’s second-largest smartphone market and the third-largest PC market. Despite robust performance, he noted that Apple still holds a relatively modest share, indicating significant headroom for future growth. Cook pointed to India’s rapidly expanding middle class as a major growth driver. 

He said a large proportion of Apple’s customers in India are first-time buyers across product categories, including iPhone, Mac, iPad, and Apple Watch, reflecting a strong opportunity to grow its installed user base. The company’s financial performance reinforced this optimism. Apple reported a 17% year-on-year rise in revenue to $111.2 billion for the March quarter, while net income climbed 19.36% to $29.57 billion.  iPhone revenues alone surged 22% to $57 billion, with double-digit growth recorded across several global markets, including India.

Apple CFO Kevan Parekh noted that iPhone sales expanded strongly across major regions such as the US, Latin America, Greater China, Western Europe, India, Japan, and Southeast Asia, underscoring the brand’s global momentum. 

India, however, stands out due to its scale and growth trajectory. Cook emphasised that even after years of expansion, Apple’s relatively low market share in the country signals a vast untapped opportunity, especially as more consumers upgrade to premium devices.