Anvayaa Kin Care New Launches for India's Elders

Hyderabad, July 24, 2026: Ten years ago, when most of India's startup ecosystem was chasing food delivery and e-commerce, Prashanth Reddy made a quieter bet. He decided to care for India's parents. Today, that bet has become Anvayaa Kin Care, a platform that supports over 1.5 lakh seniors across 38 cities, has delivered more than 80 lakh hours of home care, and has managed over 5,000 medical emergencies with a 97% lives-saved record. On July 24, Anvayaa marked its 10th anniversary not just by looking back, but by looking forward with the launch of three new services designed to address the full spectrum of a senior's life: their body, their wellbeing, and their faith.

The celebration brought together senior citizens, their families, Anvayaa's Care Managers and employees, partners, and invited guests, a room that, in many ways, told the Anvayaa story better than any slide deck could. The evening was attended by Chief Guests Shri Brahmanandam (Celebrated Comedy Actor, Padmashri and Guiness book record holder), alongside Shri. Jayesh Ranjan (Special Chief Secretary, Govt. of Telangana), Shri. S.K. Joshi, (Former Chief Secretary, Govt. of Telangana) and Shri Mahender Reddy (Former DGP, Telangana), and other distinguished guests from across the senior-care ecosystem.

Anvayaa announced lifetime complimentary emergency response assistance for a select group of Gallantry Award and Padma Shri recipients along with Anvayaa's patented Emergency Response System and its senior smartwatch, gifted to their families as a mark of respect and care. Families of recipients of the Gallantry Awardees (Param Vir Chakra, Vir Chakra, and Sena Medal) & Padmashree awardees were present at the event to receive this recognition.

The evening saw Anvayaa introduce Curapod, a wearable pain-management device; a therapeutic wellness range from 3000 BC Therapeutics; and Punyaka, a digital platform for devotional services, each chosen because they address something real that families and seniors have been asking for. examine the products, receive demonstrations, and ask questions directly. The Experience Zone was designed around a simple belief: that families make better care decisions when they can feel and experience a product rather than simply reading about it online.