Union Minister Chirag Paswan Celebrates Mango Farmers with Anandana

New Delhi, July 23, 2026: 

India’s homegrown billion-dollar fruit-based drink, Maaza® celebrates 50 years of its journey in country. Anandana – The Coca-Cola India Foundation, honoured the mango farmers behind the brand's legacy through its flagship agriculture initiative, Project Unnati which supports mango farmers with modern cultivation practices to improve productivity, fruit quality and efficient water use.

Marking National Mango Day, the event included the release of a ‘Special Cover’ in collaboration with Department of Posts. Shri Chirag Paswan, Hon'ble Union Minister of Food Processing Industries along with Col. Akhilesh Kumar Pandey, Chief Postmaster General, Delhi Circle, Department of Posts, Ministry of Communications released the Special Cover. Farmers from various parts of country were felicitated in the presence of Coca-Cola India leadership, bottling partners, implementation partner CENDECT and mango supplier Foods & Inns Ltd. 

Addressing the gathering, Shri Chirag Paswan, Hon’ble Union Minister of Food Processing Industries, Government of India, said, "India has achieved self-reliance in food production, and our next priority is to create greater value through food processing by strengthening infrastructure and expanding market opportunities for our farmers. Our farmers are our ‘annadatas’, and every effort to strengthen the agricultural value chain is an investment in their future.  It is encouraging to see homegrown beverage brands like Maaza celebrate this legacy of India’s beloved mangoes ‘aam’ by bringing its authentic taste to millions of households while supporting farmers and contributing to local economies.

The release of the Special Cover by the Department of Posts is a tribute to India's mango heritage and the farmers who sustain it."Project Unnati is Anandana's flagship agriculture initiative that works with the fruit-growing communities to improve agricultural productivity and farmer livelihoods. The programme supports fruit-growing communities by helping farmers grow more and better-quality mangoes through modern cultivation practices including Ultra High-Density Plantation (UHDP), Good Agricultural Practices (GAPs), drip irrigation and scientific orchard management.