UMFG announced the launch of Hyundai Spotlight Season 4

MUMBAI | September 16, 2026: Hyundai Motor India Limited (HMIL) in collaboration with Universal Music Group for Brand (UMFG), today announced the launch of Hyundai Spotlight Season 4, continuing its journey of fostering original music and empowering emerging musical talent across India.

Created to enable collaborations between established and emerging artists and provide independent talent with national visibility, Hyundai Spotlight has evolved into a platform that celebrates creativity and connects with the cultural aspirations of young India. Having crossed 243 million+ cumulative YouTube views, Hyundai Spotlight has grown into a distinctive music-led cultural platform, connecting audiences with artists, stories and musical voices from different parts of India.

Commenting on the launch of Hyundai Spotlight Season 4, Mr. Tarun Garg, MD and CEO, Hyundai Motor India Limited, said, “India’s greatest strength is its diversity - in its people, its cultures, its languages and its stories. Music has the unique ability to bring all these differences together. Hyundai Spotlight was created with the belief that every artist deserves a stage and every story deserves to be heard. With Season 4, we are taking this belief forward by putting an even stronger spotlight on regional voices, local music and emerging talent. 

Mr. Devraj Sanyal, Chairman & CEO, India and South Asia and SVP Strategy, AMEA, Universal Music Group, said, “Now in its fourth season, Hyundai Spotlight has grown into an important part of India’s music ecosystem, built around a simple belief that extraordinary talent can come from anywhere. Season 4 goes deep into India’s regional music and emerging artists, celebrating the depth and variety that exists across the country.

Hyundai Spotlight is Hyundai Motor India’s music-led cultural platform, in collaboration with Universal Music Group for Brand (UMFG), created to discover, celebrate and amplify India’s diverse musical talent. Since its inception, Spotlight has brought together established artists and emerging voices while creating original music and content for digital audiences. Over the seasons, the platform has evolved beyond individual music releases to encompass music videos, acoustic sessions, behind-the-scenes stories and social content, creating a more immersive connection between artists and audiences.