Rukmini Vasanth new face of Tanishq in South India

South India, April 2026: With the auspicious festival of Akshaya Tritiya just around the corner, Tanishq, India's leading jewellery brand from the Tata Group, has unveiled their latest offering in the natural gemstone segment with Rukmini Vasanth. South India has always had gems that go beyond just decoration; they are symbols of tradition, identity and the elegance of everlasting life. From the impact of temple jewellery to the vibrant celebrations, the gems are deeply embedded in the aesthetic language of the region.

The South has adopted the splendor of reds, greens, and other bright stones as a major component. As the new face of Tanishq in South India, Rukmini Vasanth epitomises modern South Indian jewellery. Replicating the spirit of 'Hughes' with natural elegance and cheerful modernity. This is the latest collection that combines individuality and eternal beauty.

'Hughes' collection is innovating the way to experience gold on this Akshaya Tritiya. This takes us beyond traditional, investment-based purchases, towards jewellery that is meant to be expressive and worn. Though distinctive, the new 'Hughes' collection, designed for those seeking affordable fine jewellery, is a major attraction with a unique design style that evokes stories of contemporary hues in gold. The starting price is Rs. 35,000. It brings together sculptural forms, bright gems, and precise cuts that reveal the depth in each color.

Every colour has its own significance. Rukmini Vasanth is at the centre of this story. She was introduced as the face of the campaign and an icon of the contemporary South Indian woman. Marking the beginning of a long-term partnership with Tanishq, her association represents a shared vision that is not limited to just one season. 'Hughes' epitomises the spirit of fusion of individuality and eternal beauty, with a striking elegance and playful modernity.