Memeraki secures Rs 1 crore investment on Shark Tank India

Metro India News | NEW DELHI

MeMeraki, India’s largest culture-tech platform focused on traditional arts and crafts, has secured a Rs 1 crore investment from four Sharks on Shark Tank India. The deal was closed by Varun Alagh, Namita Thapar, Kunal Bahl and Viraj Bahl, marking a rare multi-Shark endorsement for a culture-led impact venture.

Founder Yosha Gupta had entered the Tank seeking Rs 50 lakh for 1.67% equity. After multiple offers and deliberations, the Sharks jointly invested Rs 1 crore for 4% equity, valuing the company at Rs 25 crore. The investment signals strong confidence in MeMeraki’s hybrid model combining heritage preservation with technology-driven scale.

Founded in 2019, MeMeraki connects over 500 master artisans representing more than 300 traditional art forms to audiences across 40+ countries. The platform operates on a 60% consumer and 40% enterprise revenue mix and has achieved consistent year-on-year growth, turning profitable in the current financial year.

Its enterprise vertical has emerged as a key growth driver, delivering installations, murals, cultural campaigns and advisory projects for organisations such as GMR Hyderabad Airport, the Ministry of Culture, Science City Kolkata and Apollo Hospitals.

The fresh capital will be deployed to strengthen technology infrastructure, expand enterprise partnerships and deepen structured engagement with artisan communities through onboarding and research-led documentation.

With prior backing from Next Bharat Ventures, MeMeraki now aims to scale into a ₹100 crore-plus business over the next four to five years, driven by enterprise expansion and rising global demand for Indian art forms.