Hyderabad: You may call it bizarre, or a great business tactic. The latest message that is going viral on WhattsApp is Maha Kumbh snan @ Rs 500 . Those who cannot make it to the Kumbh can send Rs 500 and cleanse their soul, says the message. One is asked to send a photograph through WhatsApp and they will take the photocopy and take a holy dip at Mahakumbh Mela. For that devotees need to pay only Rs 500.

And also they mentioned the benefits of this holy dip in Triveni Sangam. They said devotees will cleanse their soul, they will get divine blessings and their ancestors will bless you for doing this, the message said. However, attempts to call proved futile as no one responded