Jawa, Yezdi and BSA Motorcycles Celebrates India's Next Youth Subculture

National, 04 September 2026:

Classic Legends today announced its participation in the Indian Super Gaming League (ISGL) 2026, bringing Jawa, Yezdi and BSA motorcycles to a platform where competition, culture and community come together.

The engagement begins in Chennai, one of the cities on the ISGL calendar, before extending across the national footprint. Through the league, Jawa, Yezdi and BSA motorcycles will be showcased across ISGL venues and experience zones, creating an opportunity for audiences to engage with the brands beyond the world of motorcycling.

Launched by LetsGameNow, ISGL is India's first franchise-based national esports league. Built around a city-backed format, the league brings together teams, gamers, creators and fan communities through a national championship pathway. ISGL's city-based format and growing creator ecosystem provide Classic Legends an opportunity to engage with a new generation of enthusiasts across both physical and digital touchpoints. For Classic Legends, this platform creates a natural meeting point between two thriving youth sub-cultures. While riding and gaming may look different on the surface, both are built around skill, self-expression, mastery and the communities that form around them. 

Motorcycling and gaming are both deeply personal pursuits that allow people to express themselves, find a sense of belonging and connect with like-minded communities. Each rewards focus, confidence and continuous improvement, while the strongest experiences are shaped by the communities built around them. Through its presence at ISGL 2026, 

Mr. Anupam Thareja, Co – Founder, Classic Legends, says "Motorcycling and gaming may appear to belong to different worlds, but both are built around the same fundamentals: skill, self-expression and a strong sense of community. What makes them truly special is the culture that grows around them. Jawa, Yezdi and BSA have always been driven by passionate communities brought together by shared experiences and individuality. Through ISGL, we look forward to engaging with a new generation that seamlessly moves across riding, gaming and creator communities, while staying true to the values of authenticity, mastery and belonging."