Amazon sees strong long-term e-commerce growth in India

Amazon has reaffirmed its commitment to India as a long-term investment destination, highlighting that the country’s e-commerce sector is still in its early stages with significant growth potential.

Abhinav Singh, Vice President of Operations for India and Australia, said the expansion of zero referral fee coverage to 12.5 crore products has received a positive response from sellers. He noted that the move is helping sellers improve margins while enabling customers to benefit from better pricing.

Singh emphasized that e-commerce currently accounts for only a single-digit share of India’s overall retail market, indicating vast headroom for expansion. Citing industry estimates, he said the sector, currently valued at around USD 120–140 billion, could grow to nearly USD 300 billion by 2030, driven by rising internet penetration and consumer demand. He added that growth is increasingly being driven by smaller cities and middle-income groups, along with emerging formats such as quick commerce and social commerce, which are expanding the reach of online shopping.

Amazon plans to invest over USD 35 billion in India by 2030, focusing on infrastructure, technology, and job creation. The company has also strengthened its logistics network, including expanding air cargo services in the Northeast to improve delivery speeds.

Singh said India’s strong economic fundamentals, young population, and rapid infrastructure development continue to support long-term growth in the e-commerce sector.