Built Around You: How Customer Voices Are Shaping the Ai+ Smartphone Experience

Ai+ Smartphone is strengthening its customer-first approach by incorporating real user feedback into product and service improvements. Drawing insights from customer reviews, everyday device usage and after-sales interactions, the brand is addressing concerns related to camera stability, connectivity and performance through software updates, enhanced testing and more responsive customer support.

This approach reflects Ai+ Smartphone's commitment to building not just for its users, but with them.Across its smartphone portfolio, customers have appreciated Ai+Smartphone for its design, camera capabilities, battery life, performance and value for money. The Nova 2 Neo 5G has received positive feedback for its battery performance and accessibility, while the Nova 2 Power 5G has been appreciated for its overall experience and dual-tone design, particularly the Blue Fusion colour. The Nova 2 Ultra 5G has been recognised for its photography experience, performance and AMOLED display. Similarly, the Nova 2 5G and Nova 2 Pro 5G have received encouraging responses for their overall experience and value, while the Ai+ Pulse 2 has been appreciated for its battery, display and design.

Beyond positive reviews, Ai+Smartphone is actively using customer feedback to identify and address areas for improvement. Concerns related to camera stability, connectivity and device performance have been shared with product and technical teams, informing targeted over-the-air (OTA) updates and product refinements. The Nova 2 Ultra 5G, for instance, has received software updates aimed at improving camera stability. These insights are also being considered during product reviews and pre-launch testing to strengthen the experience offered by future devices.

Ai+ Smartphone has also made independent pre-launch evaluations an integral part of its product development approach through Project Open Review, inviting external feedback on its devices before they reach consumers. 

Commenting on the approach, Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone, said, “At Ai+ Smartphone, we believe that building better technology starts with listening to the people who use it. Customer feedback helps us understand what we are getting right and where we need to improve. we want our customers to know that their voices play an important role in shaping the Ai+ experience.”