In a significant step towards promoting responsible digital parenting and safeguarding children’s rights on the internet, actress and social activist Neha Dhupia has joined hands with Assam Police and PIIR Foundation to amplify the internationally recognised campaign #DontBeASharent.

Originally launched by Assam Police, #DontBeASharent has grown into a global movement highlighting the risks of oversharing children’s personal information on social media and the urgent need for mindful digital behaviour by parents and caregivers.

PIIR Foundation collaborated with Assam Police Sishu Mitra to take this conversation further through Infantia — India’s first national dialogue on children's rights on the internet and digital parenting. Infantia builds upon the success of #DontBeASharent, bringing together experts, policymakers, educators, law enforcement, and parents to address emerging challenges around digital childhoods.

Neha Dhupia, known for her advocacy on parenting and online safety, joins this growing movement to encourage families to adopt responsible digital habits. “As a mother, I understand the joy of sharing our children’s milestones online. But we must ask ourselves — how much is too much? ‘#DontBeASharent’ is a powerful reminder to protect our children not just physically, but digitally too,” she said.

The campaign will now expand through a series of awareness videos, PSAs, and educational workshops across schools and community spaces, with plans to scale internationally. Assam Police and PIIR Foundation will continue to lead this charge by creating informed conversations on children's digital rights and  responsible parenting in the age of the Internet.