Godrej Agrovet cashback offer on Hitweed Maxx

June, 2026: Godrej Agrovet Limited, one of India’s largest farm-to-protein platforms, has announced a cashback offer on its selective herbicide, Hitweed Maxx, aimed at encouraging cotton farmers to adopt timely and effective weed management practices during the critical early stages of crop growth. Under this initiative, farmers purchasing Hitweed Maxx can avail assured cashback rewards, providing a direct economic benefit while promoting the use of scientifically recommended crop protection solutions. The programme has been designed to be simple and accessible, enabling farmers to participate through easy-to-use touchpoints and receive rewards directly in their bank accounts.

Hitweed Maxx is a post-emergence selective herbicide for cotton and is effective against both grasses and broadleaf weeds. It is recommended for application when weeds are at the 2–3 leaf stage, using 70 ml per pump, ensuring precise and effective coverage. Timely application during this critical growth phase helps reduce crop-weed competition, supports better crop establishment, and enhances yield potential. Commenting on the initiative, Rajavelu N.K., CEO – Crop Care Business, Godrej Agrovet Limited, said, “Effective weed management at the right time is critical to improving cotton productivity. With this cashback offer on Hitweed Maxx, we aim to support farmers not only with a proven solution but also with a tangible incentive that encourages timely adoption of recommended agronomic practices.”

The initiative allows farmers to participate through two simple routes. Farmers can either scan the QR code available on the communication material or give a missed call to receive a promo code. In addition, existing Hitweed Maxx users may receive pre-approved promo code messages ahead of the season. After purchasing Hitweed Maxx, farmers can scan the QR code on the product bottle, complete a quick verification process, and view their pre-approved cashback offer. The reward can then be redeemed ensuring a seamless and convenient experience.