Bajaj Insurance Drives Public Awareness on Road Safety

Pune: Bajaj General Insurance Limited (formerly known as Bajaj Allianz General Insurance Company Limited), one of India's leading private general insurers, has partnered with Pune Traffic Police to strengthen road safety awareness through an on ground public engagement initiative. As part of the initiative, the company has inaugurated a digital branch at Yerwada Bajaj General Metro Station in Pune, bringing essential motor insurance information and awareness about road accident assistance initiatives closer to commuters.

Designed to engage the thousands of commuters who pass through the station every day, the digital branch provides a simple and accessible way for vehicle owners to check the validity of their third-party (TP) motor insurance. By scanning a QR code, visitors can verify whether their vehicle has an active TP insurance policy and, if required, purchase one digitally within minutes. The initiative seeks to make insurance information more accessible while encouraging vehicle owners to fulfil their statutory motor insurance obligations.

Third-party motor insurance is mandatory under the Motor Vehicles Act, 1988, and plays a critical role in providing financial protection to third parties affected by road accidents. However, a significant number of vehicles on Indian roads continue to operate without valid insurance, leaving accident victims vulnerable to financial liabilities and limited recourse in the event of an incident. The campaign seeks to bridge this awareness gap by encouraging vehicle owners to fulfil their insurance obligations and recognise third-party insurance as an essential aspect of responsible vehicle ownership.

The campaign also aims to raise awareness about two key Government of India initiatives for road accident victims. RAH-VEER Scheme recognises and rewards Good Samaritans who assist road accident victims in reaching a hospital within the critical Golden Hour. The Prime Minister Road Accident Victims' Hospitalisation and Assured Treatment or PM-RAHAT Scheme provides cashless medical treatment to eligible road accident victims. Through on ground engagement and digital outreach, the initiative seeks to encourage citizens to step forward and help accident victims, while creating awareness about the support available to them.