A recent survey by ApplyBoard indicated that Canada remains the first choice of Indian students looking for higher studies abroad despite tightening visa regulations and increasing costs. The Student Pulse Survey Spring 2025 indicates that 94% of the respondents still have a preference for Canada due to its quality of education, extremely good career opportunities, and reasonableness.

“Affordability has become the defining factor in students’ study abroad decisions, with 77% ranking tuition costs as their top priority. Yet, despite rising global expenses, students are not giving up on their ambitions. Instead, they are adapting—exploring new destinations, adjusting program choices, and balancing work with study,” said Saif Iqbal, Vice President at ApplyBoard.

However, the survey also shows a shift in overseas student mobility, with countries like Germany, Ireland, Denmark, Finland, Australia, and France as new destinations. Cost is a primary consideration, with 77% of students putting cost as a priority when choosing courses of study.

Meanwhile, traditional destinations such as Canada continue to be appealing because of their quality education, career prospects, and developing policies favouring global talent.

Iqbal further said, "Rising study destinations such as Germany, Ireland, Finland, Spain, Nigeria, and Denmark are taking cognisance of this change by providing competitive fees, good career opportunities, and open policies towards international students. Meanwhile, traditional destinations such as Canada continue to be popular because of their quality education, career opportunities, and changing policies that welcome international talent."

Higher costs are making students rethink their choices, with 25% already looking at cheaper Canadian provinces or new alternatives.

Germany, in particular, is preferred due to its well-structured learning environment, decent work-life ratio, and affordability. Denmark and Finland are also targeted due to the presence of courses taught in English and focused on sustainability.

Even with the economic challenges, most students don't want to delay their studies, even though 9% would.

As an alternative, 16% are looking for other courses, and 11% are looking for shorter courses. The survey also showed that 26% of students are searching elsewhere due to financial reasons.

“As affordability takes centre stage, institutions and governments must ensure that financial aid, scholarships, and flexible study options are clearly communicated. Students are more cost-conscious than ever, and the destinations that prioritise accessibility alongside academic excellence will be the ones that stand out in this changing landscape,” Iqbal emphasised.

The survey results indicate that institutions at leading study destinations need to follow changing student habits and place value for money as a top priority in their services. As a student observed, "Spain, Lithuania, and other lower-fee European countries" are fast emerging as strong alternatives.